Impact Engineering

The future of communication isn’t louder. It’s smarter.

Impact Engineering rebuilds cohesion in societies that are pulling apart. Because most communication fails where it matters most: moving the people who don’t already agree with us.

Why it’s needed
The case

Comms needs to evolve.

Platforms decide which ideas travel. And the brand guidelines of most public-interest institutions almost guarantee traction is not going to happen.

01 / Problem

Digital changed everything.

Digital has transformed politics and culture, but public-sector communication didn’t evolve with it.

The internet is built to connect products with consumers, not to spread information. So engagement gathers at the poles.

02 / Challenge

Ideas don’t flow because they’re true.

They flow because they’re built for how people feel and scroll. User experience is everything, and most government and civil-society messaging doesn’t fit what people look for online.

The mainstream stays disconnected.

03 / Complication

What if the work is making it worse?

Imagine if almost everything being done to protect the planet, human rights and social cohesion was deepening polarisation.

  • Standard targeting serves ideas only to people who already like them.
  • Orgs get engagement at the poles – an incentive to use in-group language and ideas that work for the base but not for anyone else.
  • The mainstream loses touch with pro-social ideas and becomes more exposed to disinformation and populism.
04 / Solution

Impact Engineering builds cohesion with the tech we have now.

IE rebuilds broad social consensus around the narratives that hold society together, by growing engagement in the mainstream and measuring every shift.

Results

What it delivers.

All our work is rooted in quantifiable outcomes, because that’s the impact donors and supporters need to see.

See featured work
  • R-01News media
    507%

    increase in traction

    Month-on-month engagement for a news media brand grew from an average of 201 to 1,221 engagements per post.

  • R-02Media brand
    21,900%

    engagement increase

    We reframed the title and pitch of a flagship video to connect with the audience’s worldview. Views went from 10k to 2.2 million organically within a week.

  • R-03UN agency
    42%

    better ROAS with a new audience

    Content and targeting experiments grew engagement with pro-democracy messages among a mainstream, apolitical audience outside the UN’s echo chamber.

  • R-04Media organisation
    400%

    engagement increase

    A campaign we designed grew social engagement organically. 50+ partner organisations adopted it, for over 400k organic views.

  • R-05Media organisation
    105%

    increase in web traffic

    We doubled organic traffic in two months by rethinking the audience relationship and content strategy.

  • R-06International NGO
    33%

    better ROAS with a new audience

    New targeting and content strategy lifted engagement with pro-democracy content among a mainstream, apolitical audience.

  • R-07Media brand
    97%

    increase in social ROAS

    Across 20+ experiments over four months, reversioned content lifted engagement by between 43% and 97%.

  • R-08Media brand
    103%

    increase in followers

    Social following grew from 98k to 199k on a budget of €1.5k.

  • R-09International media
    32%

    increase in subscribers

    Insights into membership value and user motivation shaped new messaging and a new user journey.

  • R-10News brand
    147%

    growth in organic traction

    A/B tests in paid campaigns taught us about the audience, and lifted organic engagement for four consecutive months.

Put the loop to work on your next campaign.

Tell us what you need to move, and we’ll come back with a first read on solutions.

Start a brief